Challenge & Approach
The existing brand materials failed to delineate all the product offerings from ActiveMenus and who they served best. We restructured the information architecture and grouping of products, developed more concise messaging, and then designed a modular web system that clarified how ordering, delivery, and marketing all worked together.
The focus was on ecosystem clarity to help prospective customers understand the full value and benefits of the platform. The design style for the new brand was “approachable tech”, appealing to restaurant operators of all sizes from small mom n pop shops to large, corporate restaurant groups looking to streamline efficiency. Individualized messaging and landing pages were created to speak to specific pain points felt by each.
The Insight
Outcome
The redesigned site provided a clearer foundation for sales and marketing, improving how the platform was understood across different restaurant segments. ActiveMenus gained a scalable digital system that has continued evolve alongside the product, without fragmenting the narrative or confusing customers.
