(Case Study)

Exelon

Digital platform for enterprise brand governance.

Exelon Digital Brand Asset Management System

Overview

Exelon and its six operating companies are the largest fully regulated utility provider in the US. After going through a major rebrand, they needed a robust solution for the management, distribution and governance of their brand and related assets. This project focused on designing a digital asset management system built for enterprise scale and long-term adoption.

Sector

  • Energy & Utilities

Deliverables

  • Creative Direction
  • Digital Design System
  • Information Architecture
  • UX Strategy
  • Web Development
Exelon digital asset management (DAM) system and brand hub

Challenge & Approach

With tens of thousands of internal and external users, improving overall brand governance was a top concern for Exelon. Our strategy focused on designing an user experience and workflow that would foster brand compliance by enforcing standards without slowing teams down. The system was built to support non-designers as much as brand teams, prioritizing clarity, access control, and long-term maintainability.

Exelon Brand Hub and Digital Asset Management (DAM) system - home asset tiles on ipad
Exelon Brand Hub and Digital Asset Management (DAM) system - brand guidelines on laptop
Exelon Brand Hub and Digital Asset Management (DAM) system - asset folder view
Exelon brand values, purpose, vision and mission statement

What they said

Eric and his team did a wonderful job on the redesign of our Brand Hub and DAM. It is much easier for our employees to navigate and learn how to properly use the brand. Their innovative thinking led to a top notch brand hub, and I could not recommend him and his studio more.”

Jason Collins

Sr. Manager Marketing & Brand
Exelon Brand Hub and Digital Asset Management (DAM) system - Brand Values
Exelon Brand Hub and Digital Asset Management (DAM) system - asset folder details

Outcome

The DAM established a single source of truth for brand assets across the organization, improving consistency, reducing friction between teams, and enabling the rebrand to scale operationally. The system continues to support ongoing brand use across divisions and partners.