(Case Study)

Public Service Solar

Brand differentiation wins in competitive markets.

Public Service Solar Brand Identity & Web Systems

Overview

Public Service Solar provides residential solar, battery storage, EV charging, and roofing services across multiple states. Operating in a crowded and incentive-driven market, the company needed a clear, differentiated brand position and credible digital presence to compete against larger, well-known providers. We designed a complete brand identity and built a new website to drive leads and support growth.

Sector

  • Energy & Utilities

Deliverables

  • Brand Guidelines
  • Brand Identity System
  • Brand Positioning
  • Brand Strategy
  • Creative Direction
  • SEO
  • Website UI Design
  • Wordpress Development
Public Service Solar Brand Identity System guidelines

Challenge

The solar category is saturated with lookalike brands and confusing incentives, making it difficult for homeowners to evaluate quality,  trustworthy providers. Public Service Solar faced a specific positioning challenge: presenting itself as a premium installer with their use of top-tier components, in-house installation teams, and industry-leading warranties, while still feeling like a local, dependable contractor rather than a faceless national brand.

Public Service Solar Logo Design
Public Service Solar logo mark
Public Service Solar Logo Design
Public Service Solar Brand Icons

Approach

We developed a brand position and identity system built around quality, craftsmanship, and accountability, while maintaining an approachable, local tone. The website was structured to clearly explain services, materials, and installation standards, emphasizing in-house teams, industry-leading warranties, and details competitors often obscure or upsell.

Search optimization with local and regional SEO was integrated into the site’s architecture and content to support long-term visibility, with clarity and trust prioritized over aggressive lead tactics.

Public Service Solar - Brand Identity and Web System on ipad
Public Service Solar Web System - Roofing Page
Public Service Solar website design
Public Service Solar website design

What they said

Eric designed and developed our company's website as well as rebranded our company. You can have the biggest company in the world and use Eric and his team and not be disappointed. You can also have a smaller, regional company like ours and be put on a trajectory for greatness with an Eric Elliot Studio website as your base. We are blown away by what he was able to do for our brand.”

Andrew Contrino

Chief Marketing Officer
Public Service Solar Web System - Location Page
Public Service Solar Web System - Battery Storage Page

Outcome

The new brand and website improved search visibility, with a 117% increase in organic search compared to the prior year. More importantly, this traffic included a high volume of quality leads, so much so that Public Service Solar stopped running paid ads completely in the second half of the year. The digital system now supports growth and reinforces the company’s position as a high-quality, locally trusted installer.

117%

Organic Search Traffic Increase